Text and Link Optimization , Accessibility for Machines and Humans

RDF Model (Resource Description Framework)

Multilingual Potential

General Page Architecture

CGI Variables and Spider Traps

Crawler Page / Link Map

Stop Words

Page Copy

Meta Tag Optimization

Section 508 Accessibility and the W3C's WAI

PageRank

PageRank Leakage

PageRank Feedback

Pop-up Viewports

Forced Framesets

Refined HTML Tags

WAP (Wireless Application Protocol)

Bluetooth and Wi-Fi (802.11) Wireless Bonding

3G (Third Generation Mobile Internet)

Hypertext Linking

Refined Title Keyword Phrase

Bookmark Facility

Email Facility

Keyword Identifier

Logo Bonding™ & Brand Description Framework

Geo-referencing

AccessKeys

atBond Authors Manual

Below you will find algorithm issues that play a key roll in Semantic Bonding:

Algorithm Variations and other Technical Considerations

HITS (Hypertext Induced Topic Search) Algorithm

Bibliographic Coupling and Co-Citation Analysis

IBM's CLEVER (Client-Side Eigenvector Enhanced Retrieval) Algorithm

ITBonds Spectral Looping

ITBond™ Algorithm Conclusions

Paid Inclusion, The Down Side.

RDF Model
'Resource Description Framework' taken from the W3C's standard for the foundations of the Semantic Web. Semantic Bonding™ generates a simple standardization of information by marrying the key needs of the end user with the existing tools that are widely available to them.

By focusing on what human searchers are looking for with represented data types we are able to mirror these simple needs with text-rich machine-readable authoritative content.
Semantic Bonding™ is not based on work done by the W3C relating to the Semantic Web, it is a completely separate and unrelated approach to universal information delivery, developed solely at ITBond™

Multilingual Potential
By using text rich elements on all pages within the Bonding Cell the potential for clear and precise translation into alternative languages is made more feasible. When comparing the page copy of the Semantic Bond with copy used on the majority of websites you can see how future multilingual translation software will be able to handle Semantic Bonds more effectively due to their predictable text structure.

During the future development of Semantic Bonding™ we are looking towards the development and incorporation of stable server side translation gateways for direct communications across multilingual Bond's.

This development will allow global customers to search, view and communicate information in their native language at the same time pushing data across all multilingual boundaries. The end result will be a universal and stable multilingual communication link across the ITBond™ service network. In relation to our atBond™ service this will ultimately generate new trading routes for large and small businesses alike.

General Page Architecture
Semantic Bonding Cells™ have been designed with one purpose in mind, to deliver important information to machines and humans in a stable format. All variable data (unique client information) is refined to only include what needs to be included, thus increasing the speed at which the end user can find, consume and act upon this information.

Because of the Bonding Cells specific nature, visible page architecture needs to convey speedy information recovery at the same time as adhering to the limited formatting characteristics of the code that is used. In this design scenario, white space is very important and is used to highlight all variable page elements, at the same time as lending a unique and easily recognizable profile to the Semantic Bond being represented.

With our business related Bonding Cell atBond™ the upper region of the Bonding Page forms a very important graphic navigation zone allowing the clients corporate image to remain visible at all times. Images are used in this region of the page to deliver information without creating irrelevant copy for indexing software. The lack of formatting is a very important part of the Semantic Bond's overall structure. HTML code that is used to construct individual pages is so refined that no additional code can be inserted, or removed without having a profound effect on the way specific indexing software (search algorithms) retrieve page elements.

CGI Variables and Spider Traps
Allowing search engines and other automated data mining applications to have full access to all pages that reside within the Bonding Cell is very important. Because of this, we do not use or link to pages automatically generated by server side applications. Variable elements within the URL of such pages can cause some search algorithms to not index pages within the carefully controlled link matrix of the Cell. When pages are not indexed the return links that these pages generate remain inactive, thus reducing internal link focus within the Cell.

New developments in key areas of search engine design have taken into consideration the need for server-side page generation in today's customizable world.

This means that some of the top search engines have now incorporated changes to the way variable pages are found and indexed by their algorithms. Even though this appears to mean that variable pages will now be indexed there are still potential problems with the integrity of such indexing procedures. We will continue to issue a 'No CGI' policy until such a time that our research deems these pages universally accessible.

Crawler Page / Link Map
This page links out from the main Bonding Page and contains optimized hyper links that allow search engines to Deep Crawl all pages within the Bonding Cell (including all the clients registered external web pages).

Link Maps (also known as Crawler Pages) are not designed to mislead search engines, they are designed to help indexing software find pages within the individual Cell and also other key pages belonging to the registered client.

These pages also create a no-fuss way for visitors to find a selection of hyperlinks relating to the registered client that can be accessed with ease via the descriptive text that is used to represent each link.

Stop Words
Common Stop Words (for example: it, and, the) are reduced within the page copy to increase the keyword spread and relative keyword density. At the same time as reducing the inclusion of Stop Words we are very careful to make sure that all page copy makes total sense to visitors.

At no point during the compilation of individual Bonding Cells do we force keywords into page copy, thus generating the potential triggering of Spam Filters. Reduction does not mean exclusion, and readable page copy is of the utmost importance to us during the authoring process.

Page Copy
The page copy used within the Semantic Bonding Cell™ is designed to offer refined and highly relevant information to customers at the same time as delivering all information to indexing software. To make sure that the structure of the Bonding Cell delivers information effectively to humans and machines, great care is taken while authoring to segregate text data into well defined zones.

More general information is placed towards the top of the structure allowing general search terms and keywords to merge into this prominent position.

Meta Tag Optimization
Meta Tags contain information that machines can use to determine the relevancy of a page's content; these tags form part of the Bonding Cells overall SEO (Search Engine Optimization) mix. Many search engines and automated data mining applications use Meta Tags as a starting point for indexing other on-page elements. Our Meta Tag procedures are refined and specially synchronized with the needs and limitations laid down by different search vendors, many of whom set limits to the amount of data that can be retrieved from Meta Tags. The two key Meta Tags that search engines use are those that supply Keywords and Page Content Descriptions. Both of these tags are often abused by developers, who offer misleading information to search engines making pages appear to be more relevant than they actually are.

At no point does the Bonding Cell mislead the indexing software; for Semantic Bonding to work efficiently only the most relevant data is included. By conveying reliable information to search engines, the relevance of the Bonding Cell to the end user increases along with the potential for direct and positive Business to Business/Business to Customer communications.

A whole host of other Meta Tags are used within the Cell, making sure that all potential indexing software gets the desired information in the shortest time possible.

Section 508 Accessibility & W3C's WAI
The US federal government's Section 508 Accessibility code is designed to offer strict guidance to all government websites with respect to offering users with disability's complete access to online material. In the same way, the World Wide Web Consortium (W3C) has developed the Web Accessibility Initiative (WAI) which offers similar guidance into online accessibility but in addition takes into account how those without disabilities may require access via multiple devices (mobile phones, PDA's) using multiple user agents, including text only browsers. These two accessibility codes have influenced Semantic Bonding™ and it's overall need for total accessibility. Taking into account the many different variables that users will bring with them, we have developed a simple yet effective solution.

Within the Bonding Cell the need for total access has been taken into account at every level. Not only does the Bonding Page follow these strict accessibility guidelines but it also offers specially compiled alternatives that introduce the highest possible level of accessibility. These alternative pages follow every criteria to the highest level, rating WAI Triple A Level, which is the highest level of accessibility.

Our accessibility features allow full access for all user agents, including: Text Only Browser such as Linx and all multimedia browsers such as Netscape Navigator, Microsoft Internet Explorer, Opera and many more. In addition to this all pages can be viewed on multiple devices, including Screen Readers, Braille Displays, Internet compatible mobile phones and PDA's, each with different rendering requirements.

PageRank™
One of the most difficult areas of optimization to develop and apply relates to the PageRank™ system implemented by Google™ and it's search software Google Bot. This method of finding and indexing relevant pages uses link vectors to determine how popular and therefore how relevant a specific page is. The calculations that determine PageRank are complicated and will ultimately take into account thousands of web pages. However, Semantic Bonding™ incorporates refined rules to maximize the internal and external effects of PageRank on its Bonding Cells. Non of the methods we use are designed to mislead search algorithms, they are designed to simply maintain PageRank within the Bonding Cell as a whole.

Semantic Bonding™ only uses hyperlink techniques that benefit both machines and humans in finding relevant information. For link popularity to grow effectively there is no quick fix and time plays a very important role in generating inbound links.

With our understanding of PageRank and the math behind it we see quick fix areas such as Link Farms offering no benefit and in most cases blatantly spamming search engines. Semantic Bonding™ is about delivering information that searchers are looking for; misleading the searcher is not on our agenda, as it benefits nobody.

In relation to business clients using the atBond™ product, this is a very important area. Many business websites have little PageRank optimization to compliment their on-page elements. Using this system of Semantic Bonding, the overall PageRank value of a business website can be increased using techniques that are designed to help searchers find what they are looking for.

PageRank Leakage
To maintain the integrity of the link matrices within a Semantic Bond, great care is taken to prevent any PageRank Leakage. This leakage occurs when links are fed out of the Semantic Bond to external pages where there is no return link. Another determining factor here is the position of the link in relation to the main Bonding Page and the number of links feeding out from this page. The more outbound links that appear on a specific page, the less PageRank will be passed to external sources by each link.

This applies to the main Bonding Page where link focus is strongest and great care is taken to feed links out to pages within the Bonding Cell. These links will generate a return link, thus increasing focused PageRank Feedback. Only one external link is passed from the main Bonding Page and this leads to the client's selected web page, which intern boosts overall client PageRank.

PageRank Feedback
The Bonding Cell is designed to focus all internal links towards the main Bonding Page; this allows search engines to recognize that this is the authoritative page within the Cell. Within the Bonding Cell there are other pages offering alternative formats for a whole host of viewing devices and user agents. Each one of the pages contained inside the Cell is carefully linked back to the Bonding Page where PageRank Feedback generates greater overall PageRank in all areas.

In addition to internal link vectors (reciprocal links to and from pages within the Semantic Bond) increasing the PageRank Feedback, visitors may link to one of the internal pages, thus increasing the overall PageRank flow towards the main Bonding Page.

NOTE: There are many other link factors that determine the quality of links to and from the Bonding Cell. Please see the sections later in this document under the heading Algorithm Variations & Other Technical Considerations

Pop-up Viewports
Offering visitors a way to view multiple information packages on-screen at any one time is very important. Comparing details makes for a more informed choice and therefore a greater overall understanding prior to direct communications between customer and business. To achieve this, the main Bonding Page offers visitors a compact pop-up viewport that includes all the key details contained inside the Bonding Page, in addition to other extended features. The extended features offered from these pop-up units are dependent on the type of information the Bonding Cell is dealing with and also our client's needs.

These pop-up units are not designed to influence the overall link vectors or the general search optimization of the Semantic unit, they are simply an added feature for those who wish to use them. Most search spiders will not follow Java activated pop-up links*, therefore these links offer no source of PageRank Leakage.

These pop-up units have been specially designed for visitors using any of the most popular graphic based browsers (Internet Explorer, Netscape Navigator) in conjunction with desktop and laptop devices using a full-screen (800 x 600 pixels min) viewing area. When viewing information on a full-screen device running a viewing area between 800x600 and 1024x768, it is very easy to lose visual integrity due to the way users focus on a small area of the screen at any one time. By reducing the need for a large viewing area and sizing the pop-up viewport to fit within the natural optical focus radius, we have made viewing this information more pleasing to the eye while increasing navigational integrity.

*Although these pop-up units are Java Script activated and many search algorithms do not follow such links, all pop-up frame-sets have been fully search optimized to cover any type of indexing or data mining that takes place.

Forced Framesets
The pop-up viewport that the Bonding Page offers visitors works around a frameset contained inside a small pop-up browser window. Each of the frames that make up the frameset represent a single page, each of these pages has the potential to be indexed by search engines. Because of the refined nature of Semantic Bonding, we have chosen not to block search spiders from any of the pages making up the individual Cells because of the potential positive effects these pages may have with some indexing applications.

To stop individual pages within the frameset being extracted from SERP's (Search Engine Results Pages) we have included a small piece of code to force the whole frameset to be shown and not individual pages. This allows all pages to be indexed without fear of losing navigational continuity due to isolated page extraction.

Refined HTML Tags
The structure of the Hyper Text Markup Language (HTML) used to compile many of the Bonding pages is crucial to delivering quality content on all devices and with all user agents. When many developers code web pages much of the thought process goes into how they will generate visual structure. In the case of Semantic Bonding the key concern is how easy it will be for machines and humans to retrieve variable core data from within the code.

Every HTML tag that is used in the structure of the Semantic Bond has been planned and refined to deliver required information.

All tags have their required attributes with values offering the most user-friendly information. The overall structure of the code is very important and, where possible, is applied strict to the latest HTML DTD (Document Type Definitions). By refining the structure of the Bonding Cell in this way, every section of the individual pages have a well-defined purpose.

WAP (Wireless Application Protocol)
WAP offers Semantic Bonding one of the first widely available forms of mobile Internet to work with. Our WAP based material uses the most refined WML (Wireless Markup Language) to create mobile pages (technically known as cards) to match those created for standard Internet delivery. Most of the optimization features that have been made available with our HTML pages have been incorporated into our WAP profile.

There have been changes made to maximize all aspects of information delivery with this more limited medium. With respect to atBond™ the link profile of the WAP Bond differs slightly to that available through standard Internet delivery because of the need for WAP hyperlinks to link to WML pages; this means that clients without additional WAP content have no need for outbound links.

Bluetooth and Wi-Fi (802.11) Wireless Internet
New developments in wireless networking have produced alternatives to the microwave based transmitter. With Bluetooth and Wi-Fi (also known as 802.11) the end user has a device fitted with an internal chipset designed to receive short range radio (2.4 to 5GHz) signals from a local wireless ISP (Internet Service Provider) Hub, which then relays these signals to other devices until the end user intercepts the signal and the encrypted information it contains.

These local wireless ISP Hub's could be located in your place of work or a place of leisure with their own fixed transmitter and/or a local scaternet offering Internet access and more focused content based on the immediate location. Semantic Bonding offers users of Bluetooth and Wi-Fi the ideal way to deliver information in a neat and device friendly package. These short range networks rely on multiple devices covering a large area to feed data to the end user; this means the more compact the information package the greater the volume of information individual devices within the network can handle.

The content that will be most suited to this type of networking is that designed for handheld devices, but many mobile devises now have full-screen functionality as seen with laptop's, note books and tablets. Because of the way these types of radio based networks deliver information, each device takes a share of the overall bandwidth (between 11 and 54 Mbps ) available from the central hub. In short, this means that multiple devices retrieving information will slow down the system as a whole, and this is where Semantic Bonding comes into play. When Bonding Cell data packages are transferred between devices they move information in bursts, not long data streams. This means that important details can be transferred between devices within a short time scale, thus reducing airtime and increasing available bandwidth.

3G (Third Generation Wireless Internet)
Mobile Internet is still in the early stages of deployment and because of this WAP has been developed to offer content providers a starting point. True mobile Internet will appear with the wider introduction of 3G mobile devices and similar broadband networks where standard HTML pages can be delivered without conversion using 11-54 Mbps (possibly higher) data rate.

In the case of 3G devices Semantic Bonding has already been optimized for rendering on small screens with the use of a highly refined page structure incorporating content rich characteristics. In addition to general page structure, alternative HTML content is available for handheld devices from the main Bonding Pages using detect and redirect functionality.

Hypertext Linking
Within the Semantic Bond, links form a very important part of the overall optimization mix. Hypertext links are used where possible to convey the exact nature of the given link to humans and machines, thus increasing the links' relevance. Some links used towards the top of Bonding Pages are image based and this is for a very good reason. When browsers process a page they travel from top to bottom, which is the most logical route. If a user with disabilities enters the page, their Screen Reader or Braille Display will process elements such as images with the use of text based information contained within special HTML attributes.

The Bonding Page allows the initial images in its structure to form links to highly refined text-only pages specially designed for visitors with disabilities or text-only devices. These links are instantly recognized as alternative 'Accessibility' exit points because of the text attributes they contain.

Refined Title Keyword Phrase
One of the most prolific mistakes that litters the Internet is the lack of understanding into the importance of a pages title. The page title conveys what the page offers in the same way that a book title allows us to determine what the book offers as a whole. Making sure the title of the Bonding Page conveys exactly what the majority of searchers will want to know is very important and is not solely based on laying keywords down. Our title policy is based on offering a key phrase that encapsulates the overall meaning of the Semantic Bond being represented.

This information along with similar information held inside the Meta data is what many search engines will use to represent the body of information in the form of a text link within the SERP (Search Engines Results Page). Making sure that the title appeals to the searcher as a quality source of information is very important, aided greatly here with the fact that we are dealing with information rich Semantic Bonds.

Bookmark Facility
Making sure that visitors can bookmark information within there browser is very important and is why all our Bonding Cells have a simple bookmark facility present. This simple offering reminds visitors that they can store information for future reference. With the PeopleBond™ product this bookmark facility offers the easiest way to store, view and communicate with multiple friends on-screen at any one time, without needing to trawl through online index's.

With atBond™ this bookmark facility allows businesses/customers to create their own fully functional database of useful material that can be communicated between friends and colleagues.

Email Facility
This very simple feature allows visitors to email the atBond URL to friends and associates in the form of a hyper link. Other details about the information are also included without the sender interacting with their email facility.

By using simple code to activate the user's email software, in addition to making sure that the Subject and Body sections of the email are automatically generated, we can encourage the communication of atBond data across social and business networks.

Keyword Identifier
Giving each Semantic Bond a unique on-page identity allows users to store and share this information with others without trying to remember full URL's. These Keyword Identifiers are simply unique words created for each Semantic Bond that incorporate an abbreviated name relating to the registered owner and a atBond prefix.

Let's take the atBond™ service for example, and an imaginary company called Trilex. In this case the unique Keyword Identifier would most likely be 'atbond-trilex'.

If the word atbond-trilex was put into a search engine by a potential customer they would be lead directly to the company Trilex via the SERP's page. This simple use of modified words to generate direct access, plays a significant role in the PeopleBond™ product where registered owners can offer new acquaintances their Keyword Identifier as a safe line of communication.

Logo-Bonding™ & Brand Description Framework
Logo's encapsulate the type of brand recognition a business wants to put over to customers . Although logos are a very important part of brand recognition it's almost impossible for customers to find business details based on what a businesses logo looks like. Logo's do their job in the real world, getting people to remember them as a visual entity, a mental link to business details. What happens when customers remember the logo and nothing else, where do they find other important business details with only an image to work with?

atBond™ offers a unique facility that allows businesses to have a search optimized BDF (Brand Description Framework) HTML document compiled and linked to their logo. This Logo-Bonding™ facility means that even if a potential customer can only remember certain features of a businesses logo they can still find important business details using Internet based search engines.

This opens up a whole new world of searchable branding that is highly visible to customers, the power of advanced text based Semantic Bonding will offer new levels of visibility to the business community as a whole.
By simply putting the trigger word logo-bonding (this is treated as one word) into a search engine and then typing a description of the logo, customers can find business details fast. This unique and simple facility can also be used in conjunction with the latest Image Search facilities that are being offered by the worlds leading search engines.

Geo-referencing
Over 35% of all business related searches every day have some kind of local geographic reference. This means that customers are using the Internet more and more for the purpose of local search. Intern this has a direct influence on the way information is indexed by search engines, with greater importance being given to businesses that have a strong geographic consumer base.

For the purpose of geographic representation inside the Bonding Cell we have developed a refined way to deliver location based data.

Using the latest advances in META Geo Tagging and global geographic definitions we have created geo-referencing pages within the Bonding Cell. All geo-referencing data is manually researched and compiled to offer our clients the most effective way of forming location based relevancy.

AccessKeys
As a very simple addition to the overall accessibility mix of the Bonding Cell we have introduced full AccessKey coverage on the main Bonding Page.

This AccessKey coverage allows people with physical navigation problems (i.e., they have no, or limited mouse options) can access all links via their keyboard or alternative hot-key device.

atBond Authors Manual
To make sure that every atBond has the same high quality composition we use a manual compilation procedure. The atBond Authors Manual was created here at ITBond in unison with the development of the atBond product. Its purpose is to guide authors through all 50+ profiles that individually require multiple and exacting requirements and knowledge.

Our manual compilation procedures are unique to this product. Many alternative products available today have no manual authoring involved in there composition. The atBond Authors Manual allows atBond to stand out as a superior product in many ways, due to human expertise in the field of data compilation and delivery.

Algorithm Variations
&
Other Technical Considerations

The following topics cover, in brief, the technical characteristics that Semantic Bonding has been designed to deal with. Technical terminology has been reduced as much as possible to improve readability.

Semantic Bonding the HITS (Hypertext Induced Topic Search) Algorithm
The HITS algorithm is used as a component in many search engines and influences the way Semantic Bonding is able to distribute its Bonding Cells across the Internet as a whole. HITS works by splitting the Internet into smaller topic based communities (Topic Zones) through a process called Topic Distillation. Within these Topic Zones you have Hubs and Authorities (Authorities are web pages that are linked to by Hubs, and Hubs are web pages that link out to Authorities); both offer topological guidance to the most relevant information source.

Semantic Bonding uses its main Bonding Page as a focal point within the relevant Topic Zone to form an authoritative body of information that has maximum citation relevance with Hub pages that generate inbound links.

By the very nature of Semantic Bonding, information relevance is at the top of the agenda where page structure, content and other on/off page elements are concerned. Combine this refined relevance with other accessibility characteristics and you have the perfect body of information for external citation (hypertext linking).

Bibliographic Coupling and CO-Citation
As with many existing and future hypertext based algorithms, the need to find the most relevant pages is based more and more on how pages are linked to each other. With Bibliographic Coupling and CO-Citation, the way links feed third party pages has great influence between pages that do not actually have direct links. For example, if page A links to page C and page B links to page C you could say that pages A and B have something in common, this being page C. This way of linking pages indirectly has great relevance to Semantic Bonding and more importantly, our clients.

Websites linking to a given Bonding Page will create tighter and more stable Topic Zones due to a common third party focal point, this being the Bonding Page itself. What this will create between clients is a CO-Citation Node within a relevant Topic Zone or in other words a vote of confidence not only to the given Bonding Pages but also between the client's external web based content, which individually and communally form active hubs.

IBM's CLEVER (Client-Side Eigenvector Enhanced Retrieval) Algorithm
Newer algorithms are focusing the relevance of individual pages on several combined information retrieval methods, including Full Text Retrieval, Hypertext Analysis, CO-Citation Analysis and more recently Spectral Filtering. Spectral Filtering is a relatively new development and forms a very different approach to information retrieval shown in IBM's project algorithm 'CLEVER'.

This new method allows the search algorithm to look at page elements across a broader spectrum of potential relevance; here are just a few new areas:

· The position of hypertext in relation to other relevant on-page elements.

· Whether pages within the same site are generating internal citation (linking) therefore conferring authority.

· Whether two or more pages have similar content, if so the exclusion of one or more pages in favor of a dominant page.

In relation to Semantic Bonding and atBond™ this new development offers great opportunity to expand the authority and purity of atBond information through direct keyword identification and brand recognition, thus creating a sub-network or open index for smaller organizations to work with.

ITBonds, Spectral Looping
During extensive research new types of content formatting have been developed that offer more relevant page copy combined with more relevant hyper links. These developments have concluded in the creation of a unique formatting technique that is used at ITBond for the purpose of creating refined placement of hyper links inside the page copy.

What this technique allows us to do is control the page proximity of relevant text elements throughout the bonding pages hyper link and copy structure.

ITBond™ Algorithm Conclusions
As new algorithms begin to dominate the way we are able to search for information, you may find smaller businesses being pushed to the side as larger organizations dominate specific Topic Zones. This domination will most likely result from the combined effect of page exclusion, CO-citation domination, paid listings and the downgrading of internal link feedback within individual websites.

Larger organizations are naturally cited (linked to) by many smaller organizations, not necessarily because they offer the best services and/or products but because they offer a familiar brand name to link to with the potential for a weighty return link. What this link phenomenon creates is something that is known here at ITBond as UBC 'Unstable Brand Citation'. This UBC phenomenon means that large companies will keep getting top positions even if 98% of their inbound link weight is offered through UBC and not stable citation.

There is very little that anyone can do about UBC until search engine developers incorporate some form of intelligent dampening algorithm that understands and interprets the Internet's topology in a stable and fair manner. Until this time, Semantic Bonding™ and ITBond™ will use their own brand recognition to force an even course through service related topic keywords.

Paid Inclusion
As the world of search engine marketing takes over, customers are suffering. The way results reach the consumer is no longer based on true content but more about how much money businesses have to spend on advertising.

Contextual advertising does deliver relevant results but these results are usually based on who has the most money to get to the top. As consumers demand choice over corporate monopolization, the relevancy of paid listings will diminish letting smaller businesses through to the forefront once again based on what they have to offer.

atBond embraces pure organic search rather then paid listings, thus reducing corporate monopolization. Every business commissioning atBond taps into a pool of customers with matching requirements. This ultimately benefits the customer and the business by getting specific requirements matched with the initial search request.

As consumers become more educated to the pitfalls of paid listings over pure organic search we are confident that the Internet will once again become an environment of variety. atBond and its clients will be the leaders in delivering this variety.

Semantic Bonding™ Contextual Content Optimization

Semantic Bonding™
Contextual Content Optimization